Food, Glorious Food: How to Have a Successful Catering Career

dreamstime_xs_22002580 (2)A career in food can prove hugely rewarding. It is creative, allowing you to design and execute your own dishes, and the sense of satisfaction gained from seeing your food well-received is hard to top. That being said, it is also a career that demands an awful lot of hard work.

If you’re thinking about embarking on a career in catering, then here are a few pieces of advice to help you along the way.

Getting started

Getting established is probably the most difficult part of any business or career, and catering is no different. One of the first steps that you must take is making sure you have all the necessary training and certificates to allow you to work in the catering industry. Without them, you won’t be able to legally work with food.

The next step you must take is deciding what kind of business you want to be a part of and what type of food you want to sell. You could look to join an already established catering company, for example, or look to go it alone. If you choose the latter, you’ll have to decide whether to start your business from home, or if you need a larger, commercial kitchen to fulfil your orders.

Standing out from the crowd

The catering business, and the wider food industry generally, is an extremely crowded place, which means that it is so important for you to stand out from the crowd. Is the company that you work for, or own, doing something that makes it unique in some way?

This could relate to the type of food that you’re selling, such as street-food style dishes for indoor events or bite-size versions of main meals, or your image. Whatever angle you choose, make sure it is memorable. For new catering firms, in particular, having some individuality is crucial if they are to compete with more established businesses.

Dealing with disaster

A catering business survives or fails based on its ability to secure and execute its customers’ orders. The latter is especially important as being able to deliver what was promised is the only way of generating positive reviews and future orders, but what if an unexpected disruption threatens to derail your business?

Caterers must be able to react quickly to disaster so that they can fulfil their customer obligations, even if they have a large event on the horizon. In order to do so, make sure you’re aware of alternative wholesalers to your usual suppliers and find a trusted commercial oven repair specialist nearby should anything break,

Boosting exposure

Although catering is predominantly about preparing good quality food, there are other business considerations to bear in mind. Marketing will play an important role in getting your catering company the exposure it deserves.

An effective website is a must, but don’t underestimate the power of social media. Posting high quality images of your dishes across these networks can help spread the word about your business in no time. The more food fans you acquire, the faster your catering business will grow.

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