Tech savvy experts are predicting significant change in the retail sector over the next 12 months in terms of shopper experience but equally from the retailer’s side as well.
It’s an exciting time to be working in the sector, so we take a look at some of the trends talked about across business blogs, promising to make the world of retail more efficient, more secure and more effective.
While Artificial Intelligence (AI), isn’t particularly new to the game, the advances in voice activated tech such as Siri and Alexa are making it easier and quicker to order goods and services online from the comfort of your own home.
These so-called smart speakers don’t just offer you access to your Amazon cart, which is good news for retailers everywhere. They’ll also allow the user to search online for their nearest specialist wine shop, for example.
With the Internet of Things quickly linking up all aspects of our home and travel, it seems highly likely that the directions to the pet shop, you’ve only just asked about will quickly be transferred to your car’s Sat Nav system and you’ll be all ready to find the quickest route there, even before you head out of the door.
Paving the way for a safer, quicker and smarter KYC Check (Know Your Customer), facial recognition software is on the rise.
When you need to instantly verify a customer’s identity, this tech is just getting quicker and quicker – a real advantage to anyone dealing in high-risk retail areas.
All your customer needs is a mobile or laptop with in-built camera and you can feel safer knowing that a thorough check has taken place before you continue the transaction.
We already use our mobile phones for so much, from online banking to ordering take away meals, that it’s only a matter of time before the vast majority of all our online activity takes place in the palm of our hands.
And it’s for this reason that experts predict so much more to come from this sector. With fingerprint and facial recognition already in place on many devices to instantly pay for goods and Apps online more and more we’ll see our devices being used as alternative to credit cards and cash in physical shops.
Self-service, self pay
Having been trialed in some places already by the more well known retail giants, the future will almost definitely hold some kind of self service store, where goods already paid for or that are paid on departure can be collected with little or no interaction with staff.
While there are still teething problems, security being the main one, it feels like this kind of smart retail tech could encourage shoppers to spend more and save time without the hassle of the checkout.
Whether customer or retailer, the future is a bright one. Thanks to brand new, smarter systems coming online we can look forward to more secure, more intuitive shopping and marketing.
Get on board with the technology today or risk being left behind in a rapidly evolving world of instant sales, instant recognition and smart selling.