Last updated on June 1st, 2013 at 04:40 pm
However, a small proportion of job-seekers are finding innovative, creative and unusual ways to attract the attention of employers and land their dream jobs.
Below, I have outlined 8 creative job hunting tactics that you might consider using to help set your job hunting campaign apart from the masses.
There’s nothing new about twitter, of course. But, even within this system, there are innovative ways to capture the attention of employers.
Here’s the first tip. ( This approach works better with smaller employers who don’t have thousands of followers.) Carefully research a range of small employers that you would like to work for. Then find their twitter account and follow them. As you know, when a twitter account gains a new follower the account owner is notified. Most people/smaller employers are intrigued when they get a new follower, and more often than not click on the link. That link is you. You now have their attention for a split second. What you do with it is up to you. Why not try: enticing them in with a sparkling personal profile advertising yourself to them, or including a link in your twitter profile to a you-tube video CV presentation, or recommend a new product for their portfolio. What ever you do it must be relevant, pertinent, timely and of some potential benefit to them.
2.Use an innovative job-hunting video
In the example above I left you with the idea of of using a video CV as an unusual way of grabbing and sustaining the employer’s attention. While I don’t think that video CVs are exactly bleeding edge, they are not the mainstream yet, so I still think they constitute a innovative job-hunting tactic. However, you need to do more than just present a basic, run of the mill monologue. Do something different. Look at the video by Graeme Anthony on youtube as an example of a video which is a little different.
All Linked-in users are given the opportunity to see who the last five people are who viewed their profile. The natural curiosity of most people is to regularly check and see who has been viewing them and then to wonder why. Most will click on the profiles that have been viewing them. So this presents a clear opportunity for you to subtly capture the attention of an employer. Like with twitter you should research carefully and click on employers that you want to work for and where your skills and experience are ideally suited. Seeing this, curious potential employers will click on you. Now you have their attention, it is up to you to set up a trail for them to follow. Ensure your profile is geared towards attracting their attention and markets you as a clear prospect for a role in their firm. Within a day or so of them making the enquiry, you can follow up with an e-mail through more traditional linked-in channels or by making a call.
The prospect of cold-calling employers and facing rejection after rejection sends shivers down the spine of most applicants, deterring most people from doing it. This is exactly what makes it a perfect innovative job-hunting tactic for current times. Before doing it, research and try and target employers who have a need that you can fulfill. For example, are they growing or expanding into a new area or product line that you have skills in? When you call, your script is simple, you can explain that you have heard that they are expanding/growing which means that they may be in need of people with these skills. And then you can go on to explain how you have those skills. Research names and always have a named contact which you can direct the receptionist to connect you too.
5.) Focus on companies not jobs
There is no question about it. Most people apply for open jobs. They don’t apply to companies on a speculative basis to see if they have a job, which makes it an innovative tactic in my book. Make a list of companies that you like and are specifically suited to, (also check out competitors), and either make speculative inquiries or follow them on twitter so you can be alerted when jobs become available. This means you will always be ahead of the game and targeting jobs and employers that you are perfectly suited to.
6.) Send a token incentive to the employer
A certain Janet FritzHuspen’s token incentive was a mug (which contained her resume and cover letter) which she mailed to employers in the local area as her application for the job. The letter read, “I would like to meet you over coffee to discuss how I can benefit ABC Corporation as your Director”. What was important here was that she sent the application by Fed-Ex so she could track and know when it was signed for. This meant she could call 15 or twenty minutes after, while the employer was still switched on to her inquiry. Janet sent 3 coffee cups in two weeks and got one interview which landed her the job.
7.) Start the job during the interview
Most people will attend the interview and answer the interview questions as required; many will excel at answering those questions. This is fine, but hardly original. Why not do something more inventive and actually start doing the job? This does not mean, walk out of the interview and take up a desk in the office. What I mean is, if you are a product marketer, propose a new product, if you are sales person devise a prospect lists with key contacts, if its an editorial role, bring in one of the article’s publications with your amendments, and so on.
8.) Put your own Resume online and make it keyword rich
While many people have profiles on Linked-In, few job-hunters place their own resume online, so they can be found by recruiters doing searches through the google database. So, start breaking the mould and place your own keyword rich resume online so you can come at the top of search results for recruiters looking for candidates with your skills.
If you would like to use my ready made, Model Resume Template, please click here.
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