BUSINESS AND EMOTIONS
The Five Love Languages, a masterpiece written by Gary Chapman, is one of the many books making it to the New York’s best seller list. It came out a few years ago but has managed to emboss on the list for some time now. It reflects about human’s perception of love; how they embrace, express and offer this complicated emotion. But, it has come to observation that while seeking out customers for businesses, the five languages of love can play a very important role.
- Feeling valued:
It is of common observation that people often feel disconnected with their social lives and people they tend to show affection to, making them lonely in a matter of time. So, if a company puts in efforts to embraces the customers with open arms and to make them feel valued under their roof, it creates a positive effect of affection.
The CEO of Kobie Marketing, Bram Hechtkopf described this relation between the customers and the company as a strong and emotional bond and to replenish it, the business must provoke and reciprocate feelings of gratitude and professional affection. The key is to find the points which helps the customer gain reliability in the business and then to seek out those values and use them in the provision of a comprehensive and loyal service to the customers. When it comes to foreign customers, businesses can better deal with them if they translate company website and various materials to customer’s language. This way, the customer will feel valued by the company, which took the effort of getting technical translation services for that specific language.
- Feeling Heard:
To hear is to listen. The act of merely putting your ear into good use will not come to anyone’s benefit. The role that you must play is to listen thoughtfully and use the efforts to take a certain action and eventually keeping up with the promise.
SVP of Customer Experience Strategy with InMoment, Brennan Wilkie, has described this relationship as a mutual one. It is a two-way street that needs to be acknowledged by both parties. First, the respective parties should mutually agree in a certain decision, then they must act to keep their promises because no relationship can work if there does not exist a bond of trust and credibility. A healthy business is where there is a long-term reliability and unwavering trust between the clients and the company.
- Surprise and delight:
Who does not like surprises? An element of an affirmative shock is the change a boring, routinely relationship needs. To receive a gesture that is not just unexpected but carried out in a remarkable way is just the boost any fixed routine must encounter.
Linda Vetter, VP of Marketing at Yes Lifecycle Marketing, describes this customer-company bond as a romantic dealing. He elaborates that a business must gather their efforts to embark a reliable, eloquent and engaging content whose dynamics will take the customers into an entrancing service. They must spark the interest of customers to create an exhilarating change in the standards of average marketing rules in order to raise the customer romance level.
- Receiving discounts:
Discounts are proposals provided by the company that makes customers feel valued by making them financially safe. They are important to be offered because they are a representation of the company’s loyalty and trust to their clients.
Ed Kennedy, Senior Director of Commerce at Episerver, advises that the discounts must be relevant to the individual client. He further illustrates that for a beneficiary relation, the company must explore through the client’s purchase history in order to determine the kinds of interests the buyer has, the demeanor he embraces while purchasing through the extensive use of technology and then use it to provide specific loyalty discounts to them.
- Feeling understood:
The art of being understood and understanding is what breaks and make relationships. To be available, to listen eloquently and to determine the state of demeanor they wish to be at that particular moment is what understanding elaborates to.
A brand should understand the customer in a similar way. They must recognize the pressure points which are proving to be obstructive to him and the points which make them trust the company more. Nancy Lim, Director of Marketing at CallRail, states that the love-relationship of the brand and the clients starts with the act of listening. The call tracking service provides a whole comprehensive narrative of customers regarding their actions. It gives a general idea about the call that is picked up by the customer to gain a general insight.
A customer-company relationship may seem formal and cold but as it turns out, it has a deeply engraved system of love embossed on its services.
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