Simple Marketing Strategies That All Businesses Can Benefit From
If you’ve spent much time online in the past decade, then you’ll know just how overwhelming it can seem to someone who’s looking to market their business – it’s not that’s there’s a lack of marketing help, but there’s simply so much of it, and it seems like everyday a new strategy is popping up that’s supposed to change the life of every business owner.
However, when it comes to marketing, the best thing really is to keep it as simple as possible – not because the fancy and ne marketing strategies don’t work, but because the old ones still do, and as the saying goes, “if it’s not broken, don’t fix it.” So, in this post, we’re going to share with you some of the best ways to market your business that are, not only simple and effective, but that all businesses can benefit from, so it doesn’t matter if you’re service-based, product based, B2B or B2C, these are the marketing strategies that can still be used with great success.
Blogging:
Despite what people will tell you, content is still very much king when it comes to business – especially if you’re going to be having any kind of online presence at all, which in 2019, we’d imagine you will have. So, having a blog or a way to share great content and reach a wider audience is not only something that you should be considering, but it’s basically a must.
People get stuck and end up failing with their blog because they overthink it, and whilst we’re not saying that you should just dive straight in without thinking, it’s also not that complicated and you should approach it with a clear plan so that you don’t run out of ideas or steam.
It’s also a good idea to start smaller with your content, so for example, if you had initially planned to start with an ambitious goal of writing a new blog post everyday, then why not instead start with 1 per week and build up to 1 per day? People value consistency and quality than someone who’s just putting out content for the sake of posting.
The best way to make a start with your blog is to think about your goals and then work backwards, so if you know that you want to sell a specific product or service, then write down all the types of posts that you could create that would lead into that thing, then you can break that down into your calendar for the week or month – you can even take it a stage further by creating your content in batches and then scheduling it to go out so that if you’re not feeling particularly motivated one day then your content is still getting sent out to the people who want to see it.
Social Media:
Social media, as much as we may complain about the downsides of it from time to time really is a game-changer for business owners and it’s one of the fastest and most affordable ways to market and advertise your business to people who have never heard of you so that you can build relationships with them as well as nurture relationships with people who are already in your community. Although it’s going to help you build your business that much faster if you’re using things like ads to grow your audience and get your content out there, it’s certainly not essential, and you can grow your business purely through organic traffic.
Live Events:
Live events are truly one of the most underrated ways to market your business – and the great thing is they work for online and offline businesses just the same. Many people put these off because they think that they’re going to be complicated to organize or that they’re not worth it, but if you’ve ever felt the energy of being in a room of even 10 people who are interested in what you have to say, you’ll soon change your mind. You can make live events that are free and then use them to sell your product or service or simply to help raise more awareness about your business, or you can even make them paid, depending on how big your audience and what you can charge for things like this, and then upsell them. Regardless, live events are something that should be highly considered in every business owners marketing efforts. Depending on the budget you have for your live event and also the size of it, you can even bring in things like goody bags, printed paper cups with your branding on them or other things that could make your event more interesting.
Networking:
So many people have written networking off as one of those old school things that doesn’t work and is just a waste of time, but what they really mean is that they can’t be bothered – and although we can hardly give them all the blame when they live in an instant gratification world of social media, apps, and so many other things that mean we hardly have to put much effort into finding anything, it’s also important to remember that networking at its core is simply nothing more than having a conversation with another person. When you look at it that way, it becomes less scary, and actually something that we should be focusing on more because people buy from people and not faceless companies.
Podcasting:
If you’re not a huge fan of writing, then podcasting could be a great way for you to market any products and services you have that your audience would enjoy and also share great content with them at the same time. The other great thing about podcasting is that you can reach a much wider audience who you can share your message with and you can make an impact on. Podcasts can also be repurposed, so if you have great content there you can turn it into things like lead magnets, blog posts and even courses or digital products.
Starting a podcast does require some technical setup and planning. Many businesses struggle with the technical side of recording and editing. Working with an experienced production agency like Earworm can make this process much easier. They handle the details from recording to final edits. This lets you focus entirely on your message and your audience. Having professional help ensures your audio sounds clear and keeps listeners coming back.
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