How to Use Hashtags to Fuel Your Instagram Campaign
Instagram is one of the most popular and fastest growing social media platforms. The app has over 700 million monthly active users with more than 500 of these accessing the app daily. With a heavily active user base, the platform offers users, influencers, and businesses tons of opportunities to build a target audience and create campaigns to reach them. However, to stay ahead of the game, it is important that you know how to boost your marketing strategy on the platform.
In this post, we show you how to use hashtags to fuel your Instagram campaign.
- Promote Giveaways or Events
A contest or event, when done properly, is an excellent way to increase engagement, brand awareness, sales and grow your following. Create a new hashtag specific to the promotion, contest or event. Announce the contest on Instagram explaining the criteria for participation, the prize and where people can access the terms and conditions.
Share the contest link in your bio, add posts to your Stories throughout the event, cross-promote your event on other social networks, encourage sharing and follow up with participants.
- Include Hashtags in Your Biography Section That Can Lead to A Hashtag Page on The Topic
Adding hashtags to your bio allows you to express yourself, your passions, hobbies, and interests right in your profile. Just the same way you want to convert visitors into customers with your website homepage, including hashtags in your biography can help convert visitors into followers.
In addition to helping you make a great first impression, hashtags in your bio section can help you generate hashtag pages on certain topics. This can help bring more followers and increase engagement on your Instagram page.
- Create Hashtags for Your Brand
Creating a branded hashtag is probably the most important thing you can do to fuel your Instagram campaign. Branded hashtags contain your company name, tagline, name of a specific product or one of your campaigns. They are unique to your business; they define your business and allow your audience to interact with you or showcase your products or services in their posts. When this content is shared across social media platforms, it boosts your online visibility and brings in new followers.
Hashtags are great resources and to take advantage of this, some companies even trademarked hashtags. Examples are Coca-Cola – #ShareACoke, McDonald – #imlovinit and Tostitos – #GetTogetherAlready.
- Use Hashtags for Instagram Stories and Location-Based Hashtags as A Way to Drive More Visibility
Including hashtags in an Instagram Story can expose you to a large audience. There are two ways you can include hashtags to your Stories. The simplest way is to use the text tool and the # symbol to type the hashtag. The other way is to use the hashtag sticker and change the text. Instagram allows you to add up to 30 hashtags on a Story, but be cautious not to clutter your post. Including location-based hashtags can also help boost your visibility.
- Follow Hashtags (A Relatively New Feature) To Discover Content That’s Relevant to You and Your Audience
Instagram hashtags can not only help you grow your reach but also help you discover content that’s relevant to you and your audience. To find the best hashtags for your account, do some research and find out what hashtags your competitors, audience and industry leaders are already using. Also, find and use smaller, more niche hashtags that have an engaged audience.
There are many different ways to engage your audience with Instagram hashtags. The five ways explained above are simple yet very effective.
Related Articles
