How To Boost Your Career Using Social Media
Social media provides people with a range of opportunities and benefits. Social media platforms continue to increase its number of users and have been reported to have over 3 billion active global users in 2019.
Social media worked out how to make itself attractive to not only for the socialized individuals but also to major brands and professionals. Social media platforms are a great way to showcase your skills, express yourself, stay in contact with colleagues, network with like-minded peers and find your dream job.
Harness the benefits of social media for your career success by following these tips;
Choose A Good Profile Photo
Your resume is good, but most recruiters are also checking profile photos when hiring or interviewing candidates. This means that your profile photo is as important as your professional background and skills. Make it count by choosing the right profile picture for your social media account. Your photo, along with the information you share online, should be credible and authentic, gives clues about your character and creates a great first impression.
Clean Up Your Profiles To Appeal To Employers
Employers want to find you and get to know a little bit about you. So if you want to impress an employer with your social profile and make yourself more appealing to them, only share sensible content within your field of interest or hide other potentially offensive information. You can optimize your social media presence by completing your profile with relevant information related to your skills, joining career-relevant groups and keeping your connections career-focused.
Know These Dos And Don’ts
A few social media DO’s to keep in mind:
- You are what you share, so think before you share about things. What you put out there becomes a representation of you.
- Be aware of your grammar and spelling.
- Interact and be kind.
- Modify your privacy settings to prevent employers from seeing personal photos and information.
Now with the DON’TS:
- Don’t write in all caps. It can come across as if you are screaming.
- Don’t abuse using hashtags. It’s best to use about three hashtags in every post.
- Don’t complain about anyone online. It can always get back to others.
- Don’t spam or re-post your own items.
- Don’t accept friend requests from those you don’t know.
- Don’t create multiple profiles for the same platform.
- Don’t post personal information.
- Don’t post overly opinionated content. You have to know exactly what you are posting.
Find Job Opportunities
Linkedin, Facebook, Instagram, and Twitter are three major social media platforms that can help you land your dream job. You’ll find groups for job seekers, company profiles that share job opportunities, feeds dedicated to advertising jobs and jobs page where you can browse by position and location.
Follow Companies
Social networking sites have made it easier than ever to reach out and forge new connections which are essential components of any successful job search. It’s important to remember that you are not the only person looking to make new connections online. Make it easy for employers to find and connect with you across a variety of social networks by making sure you have a visible online presence.
Follow companies you are aiming to work for to stay updated with their important events, trends and job opportunities. Look for the hashtags #jobsearch #hiring #jobopening #employment, etc. to find jobs and also connect with recruiters.
Whether you’re searching for a job, switching to a new career or looking for opportunities to improve your skills, social media can play a big role in your success.
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