7 Essential Instagram Ad Tips for Ecommerce
After surpassing the legendary milestone of 1 billion users in 2018, Instagram is looking forward to a staggering increase in the near future. That figure is bound to double by 2020, which means that if you are not using it already as an advertising platform for your business, you are missing out on possibly 2 billion potential customers. Fortunately, you can still catch up and take a share of the spoils with the help of professional services like InstaGrowing and essential ad tips like these ones:
Less is more
Instagram is all about visuals. We know that people like to scroll quickly through their feed without stopping to read large paragraphs. This real fact may suggest that you cannot attract new users unless you post only highly-engaging photos and videos. A newly emerging trend tends to contradict this strategy, and the results will surprise you.
One of the latest trends implies posting a single line text with a neutral background. It is that simple! Imagine that Instagram users have to go through hundreds of photos and videos every time they open the app, and suddenly, they see a short text. They will not only stop to read it, but they are very likely to follow up on any link you provide with your post.
Tease users with the zoom feature
A few years ago, Instagram introduced the “zoom in” feature which lets you as a poster to place a link in your photo that requires the followers to zoom in on it to access it. This nifty touch always creates excitement among users, and many IG subscribers prefer them to regular ads that they usually scroll over without even considering them.
For the best automatic Instagram likes to approach the services of a professional promoting company. This type of service can increase your online visibility quickly and safely and provides you with more free time to compile and share this type of “zoom in” posts.
Use a natural approach
Instagram has so many photo altering tools that users are developing a sense of repulsion when they see posts that have been overly retouched. More and more people on Instagram prefers natural images and videos that have undergone a minimal editing process.
A natural image will get you more likes and shares than a stock photo that is the result of an intense cosmetic process. More than that, you should attract more followers that will appreciate the sincerity in your posts.
Use remarketing techniques
Few companies like undecided customers that visit your store and stop half-way through the buying process. In the industry, these clients are also known as “abandoned shopping carts” as a nod to the carts filled with groceries but left astray that we sometimes encounter in the supermarkets.
The good news is that you can recover the abandoned shopping carts thanks to the remarketing tools on social media. Both Facebook and Instagram allow you to get back to these undecided followers of yours with posts that target their searches and queries.
Use Instagram Stories
There is no better and quicker way to catch a user’s attention on Instagram than with the Stories feature. More than 300 million users binge on these short videos every day. You have a good chance of building a significant following with regular updates of your Instagram Stories.
Make good use of the many modes of stories that IG has to offer and create fun, engaging videos. Get the help of professional services for the best automatic Instagram likes and grow your database of followers in an instant. Make sure that you come back to update your story regularly since this feature is only available for 24 hours at a time.
Post unboxing videos
If your company sells products that consumers rarely get to try out, it would be a good idea to post unboxing videos. This strategy helps you promote your products and offer your follower a sneak preview of what they would get for their money if they visit your online store.
Use the demographics tools
Instagram offers a wide selection of demographics tools that allow you to analyze and identify your most loyal followers. Use this data to create a segment audience of potential clients and customize your posts according to their social media habits and interests.
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