How to become a Marketing Manager in 4 steps

You’ve got your sights set on what some regard as the premier job in an office – you want to become a Marketing Manager.

And it’s easy to see why. This isn’t a role where the rules are firmly written. Instead, it requires creative thinking and strategic knowledge if you want to get the most out of your marketing campaigns.

More than this, you’ll need plenty of knowledge about many creative practices, from copywriting to graphic design to web design.

Still sound appealing? Then it’s time to check out this list helping you become an expert Marketing Manager.

Go digital

If only the world of marketing was like the scenes depicted in Mad Men, where you could rock up to your office at 9am, come up with a few pithy taglines and head home for the day.

Nowadays, as well as having a creative mind, you’ll need a solid foundation of knowledge in the world of digital analysis.

In part this is so you can pick apart data for clients, but it’s also to ensure that you can see which campaigns have worked effectively or otherwise.

To get you started, you’ll need certification in Google Analytics and AdWords. And if you want granular skills in the world of social, then a certification in Hootsuite will set you back $199, an investment you won’t regret.

Get networking

Media agencies are ideal for a budding Marketing Manager to start cutting their teeth, teaching you how to manage multiple clients at a time, come up with ideas on the fly and work with a team of people with wildly varying skillsets.

If you’re young, then you might even be able to get your foot in the door with an apprenticeship programme. Agencies like Attercopia are always interested in bagging fresh blood, so get in touch with them to see if you’ve got what it takes.

Build experience

It’d be amazing if you could break into the world of marketing on the back of a highly paid job. But sadly that’s not the case.

Instead, you’ll have to build your experience with voluntary positions or internships. Take on your own projects and market them effectively to show that you can manage small-scale campaigns. With these examples you can build a solid portfolio that’s sure to impress any prospective employers.

Work your way up

You can’t become a Marketing Manager overnight. As with any profession, getting to the top of the pile takes years of hard work and dedication, and even then the cream won’t always rise to the top.

So work hard, don’t be frightened to ask for a promotion, and make sure you’re solutions to campaign problems are surprising and effective.

Those are our tips. Can you think of any of your own? Then let us know in the comments below!

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