Setting Up A Successful Instagram Campaign
Setting up an Instagram account is easy enough, but making it a success is something different entirely. To make your following grow and engage your audience, there are a few points that you need to remember.
This guide will teach you the tricks of the trade.
Learn How to Use Hashtags
You can upload any amount of captivating pictures, but without marketing yourself, people won’t be able to find you. Whenever you upload new content add some hashtags. This is an extremely important detail if you wish to reach out to more people than those already within your personal social circle. Stick to hashtags that people are likely to type into the search bar, such as #love, #happy, #summer, #selfie, #art, combined with search terms that are a little more niche #summeringothenburg, #cyclingselfie.
The examples above may help people find your page, like your images, and provide some engagement; however, they will not turn followers into long-term ambassadors – which is more powerful if you’re trying to grow a business. For that you will need to actively engage with your followers on a personal level – remember, it’s called “social media” for a reason!
Use Filters to Personalize Your Style
Instagram filters will turn bland, bog-standard images into a true work of art. And there are so many to choose from: black and white, warm and cold hues, etc. The filter you choose will have a direct impact on how your followers will respond to your profile and engage with your content. Using no filter is okay, but not recommended unless you’re a seasoned shutterbug. According to a recent study, the filters Mayfair and Inkwell tend to gain the most interaction.
Post at the Right Time
Instagram’s feed will show photos in chronological order. If you upload a new post at a time when there is not much activity, your pics may get lost in your followers’ feed. You can check your posting history and the engagement of your posts by downloading IconoSquare. This site will connect to your Instagram account and highlight which time of the day you tend to get the most engagement.
Target Your Competitors
Check out your competitors on Instagram and seek out for their fans. Start following their followers and engaging with them. Just make sure that your Instagram account exceeds the level of the competitor you’re targeting beforehand. When ready, all you need to do is click the follow button, like some posts and leave a few comments.
Another way to gain fans is to buy Instagram likes. People tend to follow accounts that have a large amount of activity, particularly from other followers. Taking this approach can be a very effective way of breaking through that initial first barrier. Organic followers, likes and comments will soon come if you have a solid base to build upon.
Target Influencers For Sponsored Posts
To make a real impact use influencer marketing. Through this, you can gain a wider audience by exposing your brand to masses of highly targeted potential followers. Start by looking up big accounts within the same niche. If you sell a specific product, such as make-up, find some popular beauty bloggers and ask them to review your products. You can also find influencers on Instagram by using the Webstagram tool. With this, you can search for hashtags, and then find relevant accounts that target that particular keyword.
When you find a successful Instagram account, check out their followers. What’s considered “large” is highly debatable; however, most marketers will agree that anything between 20k and 200k is worth pursuing. When you find an influencer you’d like to approach, ask them if they are open for sponsored posts and how much they charge.
Setting up a successful Instagram marketing campaign need-not be time-consuming. In fact, setting aside just an hour or two per day to respond to comments and engage with your audience should be more than enough to attract new followers and turn your existing fans into qualified leads.
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