Top 4 Software Tools To Reduce Shopping Cart Abandonment Rates

Research from BI Intelligence reveals that as many as 74% of on-line shopping carts are abandoned by customers. This translates to over $4 trillion dollars worth of goods and services being abandoned in the cart. This is of course bad news for retailers, but this cloud does have a silver lining, as with the right techniques savvy retailers can reduce cart abandonment rates and increase abandoned cart return rates, that is, the number of customers who return to complete the sale of an abandoned shopping cart. Yes, that’s right, the Business Insider research shows that 75% of customers who abandon carts intend to come back to complete the sale!

So, how can retailers reduce shopping cart abandonment rates and increase cart-return rates? The BI research suggested two approaches to this: one was to stream-line the checkout process to increase conversions and the other was to re-target customers after they have left the site with emails/ads. There are of course many more approaches to reduce cart-abandonment and you’ll find that many of the cart-abandonment reduction tools on the market use the techniques mentioned above and additional techniques to increase sales conversions. Here are 4 great tools to help you reduce shopping cart abandonment.

1.Webengage. This is a powerful shopping cart abandonment reduction tool, which allows you to converse with customers at the point of sale, or more importantly the point of abandonment. Before customers leave your site, this tool allows you to conduct a quick survey to find out why they abandoned the purchase. You can use the tool to re-target them later, assuming you can address their problem, to try and get them to complete the sale. It’s a very streamlined process and a ridiculously easy-to-use tool. It’s free for up to 10,000 monthly active users and starts at $499/month for up to to 100,000 monthly active users.

2.Answerbase. This is another powerful customer engagement and shopping cart-abandonment reduction software tool. Using their Q&A widget which is placed on your site, this tool allows you to engage with customers as they are browsing your products pages. Your potential customers will have pre-sales questions about your product, which you can answer right on your product pages which removes to the barrier to sale and increases conversion rates. Prices start at $49/month.

3.Barilliance. This is more of a straight-forward, hard-hitting, shopping cart-abandonment reduction software tool. This is basically a shopping cart which allows you to retarget customers, who have abandoned carts, with emails, and use various incentives to encourage them to come back and complete the sale. For example, a key reason that carts are abandoned is due to high shipping costs and so this tool allows you retarget them with an email and remove the shipping costs, helping you to close the sale.

4.Cartstack. This is a powerful shopping cart-abandonment reduction software tool that can reduce cart-abandonment by up to 15%. And this is achieved with little effort from you the retailer and is handled automatically by their automated shopping cart recovery emails. Prices start at $29 a month for all features and up to 100 emails.