Turning Your Website From a Necessary Expense To a Lead Magnet
One of the biggest problems that small businesses encounter these days is that their website becomes a “necessary expense” that loses them money. All entrepreneurs these days are told that having a website and an online presence are both extremely important. There’s no question about it–having a website is a positive. However, if you’re still relatively new to the industry then there’s a possibility that your website isn’t being utilized correctly.
Websites need a bit of attention if you want them to become the lead magnets they’re destined to be. So in this post, we’re going to take a look at how you can start turning your website from just another expense into something profitable that will grow your company.
Get a proper domain name
First, make sure you invest some time into choosing a domain name. This should obviously be related to your brand name, but you need to think about how you’re going to shorten it or fit into a domain name without sounding strange or weird. For example, you don’t have to use a .com domain if it’s too expensive. There are other domains that you can choose, and you can get creative with some of them by using the domain itself as part of your brand name.
A great example of this is the redd.it domain for Reddit. The .it domain is usually for Italian users, but Reddit has incorporated it into their domain to spell out their brand. This makes your website much easier to remember and clearer, and it also makes it easy for people to search for your brand.
Make your website navigation clear
Another way to ensure that your website becomes a lead magnet is to focus on good website navigation. As a general rule of thumb, you should be able to reach any page on your website within 3 clicks. If it takes more, then you run the risk of creating a labyrinth of links that makes for a horrible experience.
Focus on the overall design and feel of your website
The overall feel and design of your website are important in making it easy on the eyes and easy to navigate. We suggest you work with companies such as Instinct Animations to help you create clean and helpful web graphics that will draw in audiences and make it easy for them to browse your website. It’s important to create something that is user-friendly because it attracts them and makes the experience a lot more enjoyable overall.
Create meaningful content on your website
Lastly, make sure you make meaningful content for your website. Whether it’s real product descriptions that are helpful or blog posts that talk about the industry or your services, there are a lot of ways to use content to draw people in. As long as it provides your audience with some kind of value, there’s a good chance that they’re going to keep returning and giving you their attention and ultimately buying your products.
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