What to Include in Your Facebook Page
Facebook is one of the most used social media platforms. Since it was created in 2004, it has amassed billions of active monthly users.
The platform is no longer exclusively used for social media. It’s now a marketplace where small businesses can create marketing campaigns and sell products.
As a small business owner, Facebook needs to be part of your overall strategy. Creating a Facebook Business Page can boost your brand awareness and help you to generate more sales.
In order for your Facebook Business Page to enhance the success of your brand, you need to set it up correctly. There are a number of components that contribute to a great Facebook Business page, and missing just one of them can be a detriment to your online success.
What to Include in Your Facebook Business Page
To make sure you don’t miss any important information, here is a list of all of the essential things to include in your Facebook Business Page.
Basic Business Information
For obvious reasons, you’ll need to include all of the essential information about your company on your Facebook Business page.
This includes your company’s address (if you have a physical location), phone number, email address, and opening hours. Also include a short bio about your business, including the products that you offer, whether you sell standing desk converters, beauty products, or food.
The next step is to add a profile image and a cover photo to your Business Page. You should always re-size your images so that they are in the correct format for the platform. Otherwise, they can look blurry or out of proportion.
Facebook profile images are 170 x 170 pixels, and the cover photos are 820 x 462 pixels. You can use online tools like Canva to create images that are the perfect sizes for Facebook.
As a brand, you’ll already have a logo, so you can use this as your profile picture. If you run a service-based business, such as a coaching company, you might want to use a headshot of yourself for your profile photo.
For your cover photo, you can create a banner design online using a website or app. Include your brand logo somewhere on the banner alongside the name of your business and your brand slogan if you have one.
Your banner needs to look professional and eye-catching to grab people’s attention as soon as they land on your Facebook Business Page. It should also be consistent with your branding (use the same brand colors and fonts).
Collaborators and Administrators
If you work alone, you may not need to add any collaborators or administrators to your page. However, if you have a team of employees behind you, it’s a good idea to add them to your page so that they can edit its content or publish posts.
There are a few different roles on a Facebook Business Page, such as
- Admin – get total access to everything
- Editor – can edit the page’s information, post directly onto the page, send messages, manage Facebook Ads, and view the page’s insights
- Moderator – can edit comments on the page, send messages, create ads, and view insights
