10 Ideas To Improve Your Marketing Strategies This Year
Entrepreneurs are all too aware that marketing is never done! To extend your reach and stay ahead of the competition, you’ve got to keep on revising your strategies for maximum performance. To give you a helping hand, here come ten top ideas to improve your marketing strategies this year.
1 . Target voice search
If you want to up your marketing game, you’ve got to pay attention to the voice search trends. According to Quora Creative, ‘By 2024, the global voice-based smart speaker market could be worth $30 billion.’ To optimize your content for voice searches use language which mimics natural conversation. Use long-tail keywords and produce informational content that responds to questions. Besides this, it’s useful to know that a large majority of voice results take their content from the featured snippets section. Optimizing for featured snippets means you’ll optimize for voice at the same time.
- AI in marketing
AI influences the world of digital marketing in many ways. If you’re keen to supercharge your marketing in 2020, AI should be a big part of your plan. One way that you can use AI as part of your strategy is by using chatbots. When you use chatbots, you’ll improve your customer service, as this software can provide a 24/7 service to multiple customers. Many customers prefer to converse via messaging on Facebook or Whatsapp; using chatbots; you can offer this without strain on your customer service team.
AI also influences SEO; this is because the visibility of your site is heavily influenced by machine learning. Algorithms such as RankBrain are influential in terms of Google ranking. The algorithm uses data like bounce rates and how much time a user spends on a page to provide a ranking. With this in mind, it’s vital to ensure that the content on your site is creative and original.
- Optimization for Google Bert
In 2019 Google’s BERT update really got people talking. This year, marketers are striving to optimize their content for BERT. It stands for ‘Bidirectional Encoder Representations From Transformers.’ This basically means that Google BERT turns sentences into various representations that the algorithm can understand. The algorithm encodes in several directions, and the main idea is to find the real meaning behind the words and the searches.
If you want to optimize your content for Google BERT, you’ve got to consider search intent carefully. Produce content that responds to all four types, including transactional, informational, commercial investigation, and navigational.
- TikTok
TikTok just keeps on growing in popularity, so smart marketers are hopping on this trend now. The platform already has 800 million people using it across the world! Just imagine the possibilities for boosting your brand power. The campaigns that gain the most success on TikTok are those that are the most fun and interactive. For instance, dance challenges or cooking challenges (commonly used by restaurants). There are many ways that brands can boost visibility on TikTok, including hashtag challenges, brand takeovers, and in-feed brand content. However, if you arrived late to the party you may need to pay a little catch-up and as a result you may need to acquire more fans quickly, leading you to potentially look into how to buy TikTok followers in order to cut out some of the legwork that it takes in order to establish yourself on the platform.
- Focus on programmatic advertising
Programmatic advertising means purchasing digital media using automated computer programs. Using this type of advertising, you can streamline your ad processes, relying on the insights that you have from consumer data. Marketers can use AI to improve ad performance and create targeted and personalized ads. Integrating AI with programmatic advertising can help users to achieve the perfect timing for their remarketing campaigns. With programmatic advertising, you can ensure that you spend your budget well, and keep a close eye on the data associated with your campaigns.
- Real-life marketing
Okay, so we know that digital marketing has kind of pushed traditional forms out of the way! However, that doesn’t mean we should give up on real-life marketing. As soon as the coronavirus restrictions are lifted, it’s time to take your brand to a trade show. The fantastic thing about trade shows is that you can market yourself and your products in person, to an audience who are greatly interested in your sector. Video marketing is great, but nothing beats pitching to someone there and then. At a tradeshow you allow your audience to experience your product and your brand story authentically. For some high-quality exhibition stands, check out CMEX.
- Customer-centric content
Customer-centric content is the best kind to boost your engagement. To create customer-centric content, you should produce content that aligns with the platform your posting on. For example, people often look for news on Twitter, so create content that is info and news based. Secondly, get customers to make their own content for you to use. It’s easy to come by this by setting up photo competitions or asking people to upload pictures of them using your product (and a certain hashtag).
Managing these submissions from your audience can quickly become a lot of work. When you have hundreds of photos and videos coming in, you need a clear way to organize them. Many brands now use a dedicated UGC Platform to find and recruit creators for these campaigns. This type of tool helps you keep track of all your creator relationships and track the performance of each post. It also makes it much easier to handle payments automatically when the work is done.
- Personalization
This year, it’s all about personalized marketing. Plenty of brands out there are already nailing this, including Spotify with their customized playlists and Amazon with their product recommendations. This year marketers are ditching the email and sending personalized video messages to potential clients. Personalized marketing is all about engaging with each customer on an individual level. You can use AI to help you achieve this. Consumers are tired of feeling like another person in the crowd; they want to be communicated to on an individual level. As ever, your marketing strategies should seek to reach people emotionally.
- Video Content
The video content trend is booming, people just love video content, so if you want to engage consumers, you have to produce it! There are many ways that you can use video content; the most obvious is through video marketing. Keep in mind that videos will get you more shares on social media than plain text or memes. Another way you can utilize video content is by live streaming. You can use various platforms, including Facebook Live, Vimeo, Linked In Live, or Periscope. Whether it’s a seminar or a product promotion, video content helps brands to gain a deeper connection with their audiences. You also present yourself as down to earth and authentic. If you don’t like the idea of streaming live, why not set your brand up a YouTube Channel ? Doing so is a great way to create some employee-generated content and engage with your audience.
10 . Improve your data analysis
You can’t expect to improve your marketing campaigns if you aren’t keeping a close eye on your data. These insights will help you see what’s working and what needs a little tweaking. One of the tools that you can use for analytics is Mixpanel; this software will provide you with both mobile and web-based analytics. It works by providing data about how people are using apps and websites. Using Mixpanel, you can track user interaction or look at data on your product use specifically. Crazy Egg offers a top marketing analysis tool featuring heat maps. Using this data, you can get a full picture of your user behaviour. One of the best things about CrazyEgg is that you will learn about where those clicks originated from. What’s more, you can integrate the profile data of your audience with the data on Crazy Egg. Your business analytics are of crucial importance, across every area of your company.
There are plenty more marketing trends to watch out for this year, from augmented reality to image searches and shoppable posts. Above all, ensure that you keep an eye on what your competitors are doing, so you can stay one step ahead of the game. Competitor research is a great way to ensure that your own campaigns are on the right track.
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