Be the Center of Attention: Is a Custom Exhibit Design Right for You?

Joining a trade show is a good move for business owners who want to be able to connect with other businesses, showcase their latest products and services, and expand awareness of their brand. As such, one of the most important aspects of having a booth is being visible, attractive, and interesting. In order to draw people to your booth and get them to stay, you need to have a great-looking exhibit design.

Now you must decide what type of design you want for your exhibit. If you are hitting a creativity brick wall then don’t worry you can find plenty of show-stopping trade show booth ideas on the web that can give you inspiration and get those creative juices flowing. Here is a quick guide to help you choose which design will work best for your business needs. 

Template Design vs. Custom Design

If you need to get an exhibit created, you can choose between a template design or a custom design. There are pros and cons to each. 

Template Design

Most graphic designers and layout artists have a ready selection of template designs for you to choose from so that you can just copy-paste all the information and images that you need into the design. These templates generally have a grid pattern so that it’s easy to move around the contents, as well as to resize them as needed. Template designs are quick and cheap to build, and if you need a display created on short notice or on a limited budget, this is a good choice.

However, the main drawback of using a template design is that it can get quite boring and repetitive.

Custom Design

You will have more freedom and control over the final product if you choose to go with a custom exhibit design. You will be able to resize and reshape the contents as needed, as well as choose how the overall theme of the display would look. Having a customized design will make your display stand out from your competitors and can potentially attract more attention.

With custom designs, you will need to invest more time planning out the final product. It may take a series of communications with the layout artist until you are able to flesh out the final idea that you have in mind. What’s more, if you have an elaborate design in mind, you might need to spend a bit more because it will take the designer more time to finish the display.

 Qualities of a Good Custom Exhibit Design

 There are certain qualities that a good exhibit display must have in order to maximize its impact on your intended market. Here are four qualities that you should ensure your display has:

1.     Complete and Concise Information about your Product

When it comes to putting information about your product or services, you want to avoid the mistake of telling people too much on your displays. You want to be able to inform them of what they can purchase and how they can benefit, but create it in such a way that will still entice them to interact with your booth.

2.     Your Brand’s Message

Your brand’s core values and overall message should also be easily visible in your display. Is your product designed for professionals, or for passionate hobbyists? Will your service make their professional or personal lives easier and more convenient? Your brand’s message will help people decide if they want to do business with you.

3.     Relevant Images

Make sure to choose relevant, crisp, and clear images to your display. Images are one of the best ways to create a custom design display because you will be able to provide images that are unique to your business. Get a professional photographer to take pictures of your products or your services so that people will know what you are offering at a glance.

4.     Good Lighting

Adequate lighting is essential in making sure that people are able to see what your booth is about, and indeed, your booth itself! If the trade show venue does not have suitable lighting or you are in an area with poor lighting, you should consider bringing your own. You can bring small portable spotlights to increase the visibility of your booth. As an added bonus, you can position your own lighting in any way you want.

5.     Your Unique Selling Point

Your custom display should tell people why they should choose your service or product over your competitors. What advantage or benefit will they enjoy if they purchase from you, rather than going to other similar sellers? Ultimately it will be your unique selling point that will drive home your sale, so it should prominently be featured on your display

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