Top 5 Free Or Affordable Online Marketing Automation Software Tools For Small Business
As social media has grown and proliferated so has the number of marketing channels. In fact, you could argue that marketing channels have become so numerous as to become unwieldy and overwhelming, certainly too much for one mind to handle on it’s own, without going stir crazy. That’s why we are seeing the welcome rise of marketing automation software tools, designed to automate and simplify many of the marketing tasks, clearing the desk for marketers so they can see the wood from the trees again. In the long run these marketing automation software tools will help marketers reduce the proportion of time they spend on highly speculative and wasteful marketing activity, while increasing the amount of time they spend on intelligence-led, value-adding marketing activity, delivering a much greater return on investment.
Here are 5 top marketing automation tools that you should be considering:
Please note. Some of these links are affiliate links, which means that if you click on one of the product links I’ll receive a small commission. This helps support the blog and allows me to keep my content free. I only recommend products that I deem fit for purpose.
1.Freshmarketer. Freshmarketer is a complete marketing automation suite that helps you manage your contacts and lists, design, and deliver compelling marketing campaigns and automate your email marketing. With the Freshmarketer-Freshsales integration, it becomes even easier to maintain an organized uniform data of your customer and leads. Click to try it out.
2.Agile CRM This tool is free for up to 10 users. It is a powerful online marketing automation software tool, including: Autoresponders, Web Engagement,
Social Media Integration, Email Campaigns and Mobile Marketing, Newsletters, automated lead scoring, behaviour based segmentation, email A/B Testing, email personalization… Fee paying packages start at $8.99 a month rising to $47.99 a month for enterprises.
2.SalesManago. This is a free tool for up to 1,000 contacts, with prices starting at € 199 a month. This tool is a combined online automated marketing solution that has powerful features including: sales, funnels management, sales people performance reports, contacts import and management, advanced segmentation, auto responders, contact segmentation, visitor identification and tracking, lead management and scoring etc…
4.Getresponse. At it’s heart, this is an email marketing tool. This is a simple and scalable online marketing automation software tool that is great because it grows with your business. Key features are the ability to analyse the habits and preferences of your customer. You can also segment and track activity. They also offer web event tracking, and cart abandonment and recovery tools to help you convert cart abandoners into customers, allowing you to maximize revenue. Prices start at $15/month for lists of up to 1,000 people,going to $49 a month for lists of up to 5,000 contacts and $165 a month for lists of up to 10,000 which should suit most small businesses.
5.Pardot by Salesforce. This is a powerful online marketing automation tool, brought to you by the tried, tested and trusted, Salesforce.com team. This is an email marketing platform that comes with indepth prospect tracking, lead nurturing, lead scoring and grading, ROI reports, forms and landing pages, A/B testing, advanced email analytics, spam analysis and much more. Prices start at $1,000 per month
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