Your Reputation Strategy Sucks. Here’s What To Do About It
Companies are a bit like people: the better their reputation, the more people want to know about them. Building a personal reputation is all about delivering high-value products consistently and avoiding bad press, and it’s a similar matter for companies. Here’s what firms should do to boost their reputation online. Take a look.
Tip 1: Sign Up With Trustpilot
Trustpilot is a third-party review company which hosts customer reviews about your products. It is widely regarded as the industry leader in the space, and it’s now so important that Google has started using Trustpilot customer reviews to rank companies in search results.
Imagine a customer in your area is looking for used car tires and types in “car tires near me.” As a car tire seller, you’d like your business to show up at the top of Google’s results. If you don’t have many reviews to your name, then it’s unlikely that Google will display your GMB first. Instead, it’ll prioritize companies with an established review base. If you do sign up with Trustpilot, you’ll immediately gain the trust of Google and your customers, catapulting you past the competition.
Tip 2: Get Yourself Quoted
Reputation is all about what other people say about you. If your users keep coming across your name or products in articles that they read on third-party sites, then they’ll automatically take you seriously when they encounter you in a sales situation for the first time. One of the first things that an SEO agency will recommend when you sign up for their reputation management services is getting your name mentioned on an authority site, like Forbes. The moment you can do that, your reputation will begin to grow, and people will view you as a serious market player.
Tip 3: Use Facebook Ad Videos
Ninety percent of today’s social media users said that video was a big part of their decision about whether or not to buy from a particular company. Firms with great videos provide customers with the kind of interactions that they want online. Facebook ad videos are top performers because they add engagement plus offer a personal touch. When a customer can see you and listen to you, you stop being invisible to them and turn into somebody who they could potentially trust.
Tip 4: Spread Your Message With YouTube Videos
A similar thing applies to YouTube videos. YouTube is currently the world’s largest video platform and looks set to continue as such for the foreseeable future. Companies that become established on YouTube can generate enormous subscriber bases and have a much more significant impact than even on Facebook. It’s not uncommon for companies to use YouTube as their primary reputation management tool, providing customers with helpful content that is both meaningful and compelling.
Tip 5: Work With Social Media Influencers
Finally, it’s worth building relationships with social media influencers: regular people who create channels related to your products. The best relationships with influencers are ones where you hand them your product and get them to tell their community about it without trying to influence them one way or another.
Related Articles
